多知识库网上零售企业知识和信息流管理模型的建立  

The Multi－Knowledge－Based Model to Control the Knowledge and Information Flow of an Internet Retailing Enterprise

作　　者：房芳[1] 刘祖照[1] 任守榘[1] 张蕾[1] 汤涛[2] 

机构地区：[1]清华大学自动化系,北京100084 [2]北京慧点科技有限公司,北京100084

出　　处：《计算机工程与应用》2001年第6期62-64,共3页Computer Engineering and Applications

摘　　要：第三代电子商务被预测为未来商务模式的主流，其关键是为用户提供个性化的服务，来吸引顾客购买商品。因此，如何控制、管理和利用大量的商品和顾客信息，是关系到网上零售企业能否在激烈的竞争中站稳脚跟的关键所在。文章简要介绍了第三代电子商务模式和知识管理的概念，并根据大系统理论的分解与协调原理提出了一个针对网上零售企业的多知识库知识与信息管理模型，实现企业信息流的有效管理和控制，并讨论了该模型在具体应用中所涉及到的一些问题。It is predicted that ″the Third Generation of E－Commerce″ will be the most popular trend of future commerce．The crisis is to provide customized services according to the diversified interests of their customer，which will functioned as to attract buying affairs．In this regard，how to control and manage the huge amount of information of the commodities and buyers will become the concentration of an Internet retailer．This paper gives a brief introduction of ″the Third Generation of E－Commerce″，then a multi－knowledge－based model whose major concern is to control and manage the knowledge and information flow of the Internet Retailing Enterprise efficiently，and finally，problems which need to be solved will be discussed．

关 键 词：第三代电子商务 信息流管理 知识管理 网上零售企业 知识库 商品信息 

分 类 号：F713.32[经济管理—产业经济]