用好音乐提升电视栏目的辨识度——以原凤凰卫视《有报天天读》栏目的音乐包装为例  

To Promote the Identification of TV columns with Good Music——Exemplified with the Music Package of “Daily Newspaper Reading” in Phoenix TV

作　　者：王少敏[1] 

机构地区：[1]丽水市广播电视总台,浙江丽水323000

出　　处：《丽水学院学报》2014年第4期78-81,共4页Journal of Lishui University

摘　　要：在中国电视发展进程中,栏目充当着重要的角色,让栏目独具个性、风格鲜明是电视人共同的追求目标。通过对原凤凰卫视《有报天天读》栏目音乐包装的解析,可以发现,音乐是风格定位的先行者、引导者和艺术形象的塑造者,是提升电视栏目辨识度最直接有效的方法之一。目前,电视栏目配乐存在重视程度不够、配乐选择单一、个性特征缺乏等问题。鉴于此,在选择电视栏目音乐时,应结合栏目内容、频道风格、受众心理,运用本土原创以及民族经典等多样化的风格音乐,有效提升电视栏目的辨识度。As TV Columns plays an important role in the development of China TV,personalized columns are what we are striving for. Based on the analysis of the music package in Phoenix TV program“Daily Newspaper Reading”,the article demonstrates that music is the most direct and effective way to promote the identification of TV columns for it’s the forerunner,guider and molder of artistic images. At present,TV soundtrack is neglected,monotonous and lacking personality. In view of this,we should select diversified original created music and native classic music to match the column’s content,style and audience’s psychology so as to effectively improve its identification.

关 键 词：电视栏目 辨识度 音乐包装 

分 类 号：G22[文化科学]