关于国内外高校图书馆宣传片的调查研究  

Survey Research on the Promotional Video of Domestic and Foreign University Libraries

作　　者：肖恒[1] 顾娟[1] 

机构地区：[1]四川大学公共管理学院,四川成都610065

出　　处：《科技情报开发与经济》2014年第10期3-6,共4页Sci-Tech Information Development & Economy

摘　　要：阐述了高校图书馆宣传片的作用和类型,对国内外高校图书馆宣传片进行了调查统计,在观看国内外高校图书馆宣传片并确定分析样本数据后,从宣传片的时长、表现形式、主题内容、画面和背景音乐等方面对国内外高校宣传片进行了比较分析,指出国外宣传片对国内宣传片制作的启示。This paper expounds the functions and types of university library＇ s promotional video, makes the survey and statistics of promotional video produced by domestic and foreign university libraries, and after watching the promotional video produced by domestic and foreign university libraries and determining the analytical sample data, conducts a comparative analysis on promotional video produced by domestic and foreign university libraries from aspects of the length, expression form, thematic content, picture, and background music, etc. of the promotional video, and points out some enlightenments of foreign promotional video on the production of domestic promotional video.

关 键 词：高校图书馆 宣传片 调查研究 

分 类 号：G258.6[文化科学—图书馆学]