房地产营销策划的误区分析及对策探究  

Analysis and Countermeasures Study of Marketing Planning for Real Properties

作　　者：费璇[1] 

机构地区：[1]淮阴师范学院城市与环境学院,江苏淮安223300

出　　处：《商业经济》2014年第12期54-55,共2页Business & Economy

摘　　要：房地产营销策划直接关系到能否成功销售房地产产品。针对目前房地产营销策划中存在的目标市场不明确、宣传不注重产品本身、以低价格作为竞争手段等诸多问题,房地产企业在营销策划时,应进行市场调研、细分和定位,注重企业诚信,推崇体验式营销模式,关注房地产营销之后的售后服务,敢于创新,提高营销策划的质量。Marketing planning of real properties is key to sales of properties. Currently, some issues like ambiguous targeted market, distraction from properties, and low price competition have emerged in property marketing planning. Property development businesses should conduct research to define product features, give attention to corporate integrity, encourage customers to feel by themselves, focus on after-sales service, strive to make innovation, and increase quality of marketing planning.

关 键 词：房地产 营销策划 误区分析 对策探究 

分 类 号：F293.35[经济管理—国民经济]