绿色创新中介作用下的企业环境责任、企业环境伦理对竞争优势的影响  

Impact of Corporate Environmental Responsibility,Corporate Environmental Ethics on Competitive Advantage:The Mediating Effect of Green Innovation

作　　者：姜雨峰[1] 田虹[1] 

机构地区：[1]吉林大学商学院

出　　处：《管理学报》2014年第8期1191-1198,共8页Chinese Journal of Management

基　　金：国家社会科学基金资助项目(10BGL005);教育部人文社会科学研究规划基金资助项目(09YJA630047)

摘　　要：以绿色创新作为中介变量,通过科学的实证研究过程,揭示其对企业环境责任和企业环境伦理与竞争优势关系的影响路径和作用机制。研究表明,企业环境责任和企业环境伦理对企业竞争优势具有正向的推动作用,绿色创新对企业环境责任和企业环境伦理与竞争优势的影响具有部分中介作用。This paper takes green innovation as a mediating variable to reveal the path and mechanism of corporate environmental responsibility and corporate environmental ethics effect on competition. The empirical results show that corporate environmental responsibility and corporate environmental ethics play a positive role in promoting competitive advantage. Green innovation has partial mediating effect on the relationship between corporate environmental responsibility, corporate environmental ethics and competitive advantage.

关 键 词：企业环境责任 企业环境伦理 竞争优势 绿色创新 中介效应 

分 类 号：C93[经济管理—管理学]