体育赛事旅游产业化路径研究——以厦门国际马拉松赛为例  

Industrialization path of sports events tourism——A case study of Xiamen International Marathon

作　　者：叶新才[1,2] 

机构地区：[1]华侨大学旅游学院,福建泉州362021 [2]北京大学城市与环境学院,北京100084

出　　处：《山东体育学院学报》2014年第3期11-16,共6页Journal of Shandong Sport University

基　　金：福建省科技厅重点科技软科学项目(项目编号:2012R01020046)

摘　　要：运用综合分析法,探讨厦门国际马拉松赛旅游产业化的现状、影响因素和路径。分析结果表明:1)厦门马拉松赛旅游产品供求脱节,难以满足游客的需求;2)厦门马拉松赛游客由外地观赛游客、外地参赛游客和本地游客构成,其中外地观赛游客以2011年数量最多,近两年以28.71%速率递减;3)2003年至2013年,厦门马拉松赛旅游总收入以年均20.17%速率增长,但是2004年至2010年的增幅逐渐递减,2011年增幅反弹后,近两年增幅又呈现递减态势;4)2013年厦门马拉松赛外地参赛游客消费占总消费的73.45%,外地观赛游客消费占10.02%,本地游客消费占16.43%,外地游客消费以交通、住宿、餐饮和购物花费为主,景区、娱乐和其他消费较少;5)厦门马拉松赛旅游产业化的主要影响因素有马拉松赛旅游供求、旅游竞合关系、产业要素配置;6)厦门马拉松赛旅游产业化有效路径有:健全马拉松赛旅游发展机制,培育马拉松赛旅游市场主体,创新马拉松赛旅游产业化模式,丰富马拉松赛旅游产品体系,扩大马拉松赛旅游传播营销。Abstract：The aim of this paper is to investigate the current sitimtion, influencing factors and industrialization path of event tourism during Xiamen International Marathon. The results of this study are summarized in 6 aspects. Firstly, there are some contradictions between supply and demand of the event products,which cannot meet the needs of tourists. Secondly, tourists coming to Xiamen Inter national Marathon can be divided into foreign spectators, foreign competitors,local spectators and lo cal participants. The largest number of foreign spectators appeared in 2011 and then declined in the last two years at a rate of 28.71%. Thirdly, the total income of tourism is increased from 2003 to 2013 ,and the annual growth rate is 20.17% ,but gradually declined within the period from 2004 to2010, and after the rebounding in 2011. Fourthly ,73.45% of the total consumption is from foreign competitors,lO. 02% is from foreign spectators, and the local tourist consumed 16.43%. Foreign tourist＇ s cost is mainly spent on transportation, accommodation, dining and shopping, but sightsee ing, entertainment and other consumption is tess. Fifthly, the main factors that affected tourism in dustrialization of Xiamen International Marathon include the supply and demand from sports tourism, the relationship of tourism competition and cooperation, and the configuration elements of tourism in dustry. Finally, this article proposed the industrialization path of Xiamen International Marathon tourism ： perfecting the development mechanism, cultivating the market participants, innovating the in dustrialization mode, riching the product system, and expanding the market of marathon tourism.

关 键 词：体育赛事旅游 产业化路径 厦门国际马拉松赛 

分 类 号：G80-052[文化科学—运动人体科学]