文化创意视角下的西安都市旅游开发研究  

Research on Xi'an Urban Tourism in the View of Cultural Creativity

作　　者：徐徐[1] 贾俊侠[1] 

机构地区：[1]西安文理学院,陕西西安710065

出　　处：《未来与发展》2014年第6期110-113,共4页Future and Development

基　　金：2013年西安市社科基金项目;项目编号:13WL21

摘　　要：文化与旅游的产业融合空间广阔,以文化创意的视角寻找都市旅游与文化创意的产业结合点,探讨都市旅游的创新发展模式,并立足于西安都市文化特色,克服都市旅游开发中的不足之处,提出提升体验价值、都市魅力、消费层次和品牌形象等具有针对性的策略,同时为城市文化的吸引力和城市经营水平的提升开拓新思路,促进西安乃至西部地区经济、文化的长足发展。Industry convergence between culture and tourism is of broad space. Seeking for bonding point of the two on the view of Cultural Creativity Industry, discusses innovative exploration model ,and proposes specific tactics such as how to promote experiential value ,city charm, consumption levels and brand image on the basis of distinctive urban culture and shortage of urban tourism exploration. At the same time to exploit new idea of promoting city cultural attractions and urban management level, and promote the considerable progress for economy ＆amp; culture develop in Xi’an and even western China.

关 键 词：文化创意 都市旅游 开发 西安 体验 

分 类 号：F590.3[经济管理—旅游管理]