中国—亚欧博览会观众满意度影响因素实证研究  

Factors Impacting on the China-Eurasia Expo Visitor Satisfaction

作　　者：王江英[1,2] 吕朋悦 赵红[2] 

机构地区：[1]中国科学院大学管理学院,北京100190 [2]乌鲁木齐职业大学传媒学院,新疆乌鲁木齐830002

出　　处：《新疆大学学报（哲学社会科学版）》2014年第2期38-42,共5页Journal of Xinjiang University(Philosophy and Social Sciences)

基　　金：新疆维吾尔自治区科技计划软科学支撑项目"中国-亚欧博览会对新疆经济和社会影响评价与预测研究"(201142171)

摘　　要：随着会展业的快速发展,博览会得到关注的程度越来越高,而观众的满意度对博览会举办是否成功具有重要的影响。文章以首届中国—亚欧博览会为例,从城市背景、生活和消费水平、展会硬件设施、展会质量和展会服务这五个方面来研究博览会观众满意度影响因素。在SPSS18.0数据分析的基础上,通过AMOS17.0构建结构方程模型,在信度及效度检验的基础上,通过结构方程模型路径分析进一步探索博览会观众满意度的影响因素。结果表明,城市背景、生活和消费水平、展会硬件设施、展会质量和展会服务与博览会顾客满意度成正相关关系。With the development of Exhibition industry, exhibitions have drawing more attention, and the visitor satisfaction has become a great influence factor on the success of an Expo. This paper examined the factors affecting the visitor satisfaction with China-Eurasia Expo in terms of urban backgrounds, living and consumption levels, exhibition facilities, exhibition quality and services. The Structural equation model has been constructed by AMOS17.0 based on the data analysis by SPSS18.0, to test the factors based on the reliability and validity analysis. The results showed that urban background, life and consumption levels, exhibition facilities exhibition quality and services have a positive impact on the visitor satisfaction with China-Eurasia Expo.

关 键 词：中国-亚欧博览会 观众满意度 结构方程模型 

分 类 号：F590.8[经济管理—旅游管理]