突发事件中政务微博的信息传播特点及模式——以雅安地震为例  

The Information Dissemination Characteristics and Pattern of Government Micro Blog during Unexpected Events

作　　者：孙荣欣[1] 武文静[2] 宋悦[3] 

机构地区：[1]河北省社会科学院新闻传播学研究所,河北石家庄050051 [2]河北经贸大学人文学院,河北石家庄050061 [3]河北广播电视大学学报编辑部,河北石家庄050071

出　　处：《河北经贸大学学报（综合版）》2014年第2期13-18,共6页Journal of Hebei University of Economics and Business(Comprehensive Edition)

基　　金：河北省社会科学基金项目"地方政府官员微博在化解社会矛盾中的作用及实现"(HB12DD012)的阶段成果

摘　　要：政务微博尤其是党政机构微博,作为危机情景下的传播工具,越来越多地参与到突发事件的信息传播中。以雅安地震为例,分析了相关党政机构微博在突发事件中的信息传播特点及模式。指出其在传播特点上表现为信息公开及时,重视追踪报道;把握报道的全局性,重视信息的选择性;以告知性信息和单向度的互动为主。在传播模式上,信息的单向流动、树状流动、放射状流动和复合式流动同时存在,并通过"粉丝路径"和"转发路径"共同构成了信息的多级传播模式。As the dissemination tools during crisis scenarios, government micro blogging especially the party and government administration micro blog takes part in the dissemination of unexpected events more and more. This paper analyzed the characteristics and pattern of information dissemination of government micro blogging during the Ya＆#39;an earthquake. The characteristics include information disclosure is in time, pay attention to tracking reports, grasp the overall situation of reporting and pay attention to the selectivity of information, take the informative information and interaction of single way in first place. On the pattern of information transmission, the one-way flow, tree-flow, radial flow and composite flow exist at the same time, and form the multilevel mode of information transmission by the ＆quot;fans path＆quot; and ＆quot;forwarding path＆quot; together.

关 键 词：突发事件 雅安地震 政务微博 党政机构微博 传播特点 传播模式 报道 “粉丝路径” 

分 类 号：G20[文化科学—传播学]