天津旅游纪念品包装色彩研究  

The Packaging Color of Tianjin Tourism Souvenir

作　　者：刘艳[1] 杜小珠 

机构地区：[1]天津城建大学,天津300384

出　　处：《包装工程》2014年第12期108-111,共4页Packaging Engineering

基　　金：天津市艺术科学研究规划项目基金支持(B10045)

摘　　要：目的对天津特色旅游纪念品的包装色彩进行研究。方法运用现代计算机软件,选取了天津旅游纪念品中最具代表性的80件食品类旅游纪念品包装和68件工艺品类旅游纪念品包装进行色彩分析和归纳统计,结合狗不理包子等包装色彩实例对色彩规律进行了论证。结论总结了天津旅游纪念品包装色彩在色相、纯度、明度3个属性上的配色特点和影响因素,根据特点提出天津旅游纪念品包装的色彩大致趋势和常用色,该研究方法值得在其他产品包装设计中进行推广。Objective To research the packaging color of Tianjin tourist souvenir. Methods With the modern computer software, it selected the most representative 80 food tourist souvenirs and 68 handicrafts in Tianjin special tourism souvenir packaging to perform color analysis and inductive statistic.Combined with an instance of Goubu Li Steamed Bread packaging color, it demonstrated the rule of color. Conclusion Three nature characteristic, hue, purity, lightness and factors in Tianjin tourist souvenir packaging color were summarized.Tianjin tourist souvenir packaging color general trend and common color is proposed.The research method is worth popularizing in other product packaging.

关 键 词：天津旅游纪念品 包装 色彩 狗不理包子 

分 类 号：TB482[一般工业技术—包装工程] J513[艺术—艺术设计]