基于关键词分析的国内网络团购研究  

Domestic Research of Online Group-Purchasing Based on Keywords Analysis

作　　者：张慧[1] 武勇杰[1] 李小惠[2] 

机构地区：[1]中北大学经济与管理学院,太原030051 [2]西安理工大学经济与管理学院,西安718500

出　　处：《科技和产业》2014年第6期22-25,61,共5页Science Technology and Industry

摘　　要：基于社会网络分析方法,对国内团购领域中15个关键词构成的整体网络进行中心性、凝聚性和聚类分析。研究表明:网络团购的研究呈现出既集中又分散的状态,研究内容除了有一定关联性外,还存在相对独立的研究主题,如团购和技术接受模型,研究深度整体不够;同时,关键词构成的网络还存在一个"核心—边缘"结构。通过关键词共现聚类分析,得出国内网络团购的重点研究内容包括:Groupon模式、团购存在问题、营销策略、商业模式等。Based on social network analysis methods, this paper conducted centricity, coherence and cluster analysis to the whole network formed by 15 keywords in domestic group purchase field. Research has shown that network group study presented both centralized and decentralized, and also existed some relatively independent research topics, like group buying and TAM, and the research depth is not enough. At the same time, these keywords constituted a ＂core-edge＂ structure. Based on co-occurrence clustering analysis, group purchasing was classified into Groupon, existing problems, marketing strategies and business model.

关 键 词：网络团购 社会网络分析 聚类分析 中心性 

分 类 号：F724.6[经济管理—产业经济]