传播学视角下的“山寨”文化研究  

Study of “Cottage” Culture Based on Communication

作　　者：李阳[1] 胡志刚[1] 魏雪婷[1] 樊佳爽 

机构地区：[1]陕西科技大学设计与艺术学院,陕西西安710021

出　　处：《洛阳理工学院学报（社会科学版）》2014年第3期43-46,共4页Journal of Luoyang Institute of Science and Technology：Social Science Edition

基　　金：陕西省2012年科学技术研究发展计划项目(编号:2012K07-23)

摘　　要：随着近些年民间草根阶级的意识形态日渐丰满,"山寨"文化以迅雷不及掩耳之势走进了大众的视野,成为一种不逊于主流文化的新兴事物。"山寨"文化作为代表草根阶层的民间文化,是一种不同于主流文化形态的非主流文化,并通过大众传播渠道在民间广泛传播,甚至呈现与主流文化并驾齐驱的态势。从传播学角度看,"山寨"文化现象勃然兴起有其原因,对"山寨"文化进行理性思考,可以推知"山寨"文化未来命运的发展。In recent years, grass-roots class ideology has gradually become ripened, ＂Cottage＂ culture, or cultural copycat, came into the public view with lightning speed and became a kind of new thing no inferior to the mainstream culture. As a folk culture, the ＂cottage＂ culture is a non mainstream culture different from the mainstream culture, and spreads widely among the folks by the mass media, and even on a momentum of racing bridle to bridle with mainstream culture. From the perspective of communication, the prosperity of the ＂copycat＂ cultural phenom- enon has its own reasons, and by rational thinking of the ＂copycat＂ culture, the future development of this culture can be inferred.

关 键 词：“山寨”文化 传播学 理性思考 

分 类 号：H206.2[语言文字—少数民族语言]