农业企业社会责任、企业声誉与竞争力研究——基于上市公司的经验数据  

Corporate Social Responsibility, Corporate Reputation and Competitiveness in Agricultural Enterprises——Based on Empirical Data of Listed Companies

作　　者：马少华[1] 欧晓明[1] 

机构地区：[1]华南农业大学经济管理学院,广东广州510642

出　　处：《经济与管理》2014年第4期50-55,共6页Economy and Management

基　　金：国家自然科学基金项目(71273095)

摘　　要：基于农业(涉农)上市公司的经验数据,分析农业企业社会责任、企业声誉和竞争力之间的关系。研究结果表明:农业企业社会责任对企业竞争力具有显著的正向影响。其中,战略性企业社会责任对竞争力的正向影响显著,而利他性企业社会责任对企业竞争力的影响不显著。此外,企业声誉没有在农业企业社会责任向企业竞争力转化的过程中发挥中介作用。因此,要实现企业社会责任向可持续竞争优势转化,农业企业应建立战略性和利他性企业社会责任并重的管理机制。Based on the experience data of agricultural （agro） listed companies, this paper analyze the impact and the mechanism of corporate social responsibility on competitiveness in agricultural enterprises. The results show that agricultural corporate social responsibility has a significant positive impact on competitiveness in agricultural enterprises. Among them, the strategic corporate social responsibility impact on competitiveness is significantly positive, but the impact of altruistic corporate social responsibility on competitiveness is not significant. In addition, corporate reputation doesn＇t play a mediated role in the relationship between corporate social responsibility competitiveness. Therefore, to achieve the transformation of corporate social responsibility to sustainable competitive advantage, agricultural enterprises should establish the management mechanism, which takes strategic corporate social responsibility and altruism corporate social responsibility together.

关 键 词：企业社会责任 竞争力 企业声誉 农业企业 

分 类 号：F306.5[经济管理—产业经济]