多渠道零售商线上线下物流共生体构建模型及策略  

Construction Model and Strategies for Online-offline Logistics Symbiont of Multi-channel Retailers

作　　者：汪旭晖[1] 李晓宇[1] 张其林[1] 

机构地区：[1]东北财经大学工商管理学院,辽宁大连116025

出　　处：《财经论丛》2014年第7期82-89,共8页Collected Essays on Finance and Economics

基　　金：国家自然科学基金资助项目(71272050);教育部人文社会科学研究规划基金资助项目(12YJA630115);霍英东教育基金会高等院校青年教师基金基础性研究课题资助项目(131078)

摘　　要：结合了线上零售与传统实体门店的多渠道零售模式正成为全球零售业发展的趋势。线上线下物流系统的有效协同关系到多渠道零售商的绩效。文章基于共生视角提出线上线下物流共生体这一概念,依据共生能量产生的原理提出了线上线下物流共生体的构建模型。模型表明,多渠道零售商应选择能够实现能力互补的线上、线下物流系统作为共生单元,需不断提升线上、线下物流系统这两个共生单元的核心能力,保持线上、线下物流系统共生界面的畅通。The multi-channel retail model that integrates online retailing with offline stores is becoming the development trend in global retailing .The synergic effect of online-offline logistics system is directly related to the performance of multi-channel retailers .Based on symbiosis theory , this paper brings forward the idea of online-offline logistics symbiont and propo-ses a model of its construction .The model shows that multi-channel retailers should select proper online and offline logistics systems as symbiosis units , which are complementary in ability and compatible in culture; they need to keep improving the core competence of the two symbiosis units and make the interface of the online-offline logistics symbiont fast and smooth .

关 键 词：多渠道零售 共生理论 线上线下物流共生体 

分 类 号：F713.32[经济管理—产业经济] F252