顾客矩阵和生产者矩阵法在竞争情报中的应用  

Application of the Customer Matrix and Producer Matrix Method in Competitive Intelligence

作　　者：马红梅[1] 甘利人[1] 

机构地区：[1]南京理工大学信息管理系,江苏210094

出　　处：《情报理论与实践》2001年第2期110-114,共5页Information Studies:Theory & Application

摘　　要：The paper outlines the principles of the customer matrix and the producer matrix applied in competitive intelligence.At the same time,it discusses how to establish the customer matrix and the producer matrix.The problems that should be paid attention to in the practice are also put forward.The paper outlines the principles of the customer matrix and the producer matrix applied in competitive intelligence.At the same time,it discusses how to establish the customer matrix and the producer matrix.The problems that should be paid attention to in the practice are also put forward.

关 键 词：企业 竞争情报 研究方法 顾客矩阵 生产者矩阵 PUV组成 调查对象 竞争者 

分 类 号：G358[文化科学—情报学]