中国公关学发展的哲学路向  

The Philosophical Trend of the Development of Chinese Public Relations

作　　者：孟钦武[1] 

机构地区：[1]黔南民族师范学院政治法律经济系,贵州都匀558000

出　　处：《黔南民族师范学院学报》2014年第3期100-103,共4页Journal of Qiannan Normal University for Nationalities

基　　金：贵州省教育厅高校人文社会科学研究项目"中国公共关系学发展的哲学路向"(11SZK029)阶段性成果

摘　　要：中国公关学的魅力在于其丰富的哲学内涵,这是中国公关学获得长久生命和不竭能量的原因所在。要真正全面理解中国公关学,必须从哲学的高度把握其发展的路向:实事求是是中国公关思想的灵魂,诚信仁和的价值取向是中国公关的永恒主题,贯古通今、中西融合是中国公关学的特色,唯物辩证法是研究中国公关理论和实务的基本方法,与时俱进是中国公关学永续发展的不竭动力,未来新兴学科——公共关系哲学的创立将成为公关学科群的一枝奇葩。The charm of Chinese Public Relations lies in its rich philosophical connotations and that＇ s why it can exist and develop for such a long time. To fully understand Chinese Public Relations, we have to make clear its development trend from philosophy perspective. Based on the truth is its soul; honest, kindness and harmony are its everlasting theme; developing through ancient to present and combining Chinese with western cultures is its characteristic; materialist dialectics is the basic way to make the theory and practice research and keeping pace with the times is the perpetual impetus. The setup of a future new subject-Public Relation Philosophy will be a magic flower among the subjects about Public Relations.

关 键 词：实事求是 与时俱进 诚信仁和 唯物辩证法 公关哲学 

分 类 号：C912.3[经济管理]