城市车贴的语用学分析  

The pragmatics study of vehicle stickers

作　　者：王南冰 牟岩 

机构地区：[1]烟台工程职业技术学院,山东烟台264025

出　　处：《闽西职业技术学院学报》2014年第2期74-78,共5页Journal of Minxi Vocational and Technical College

基　　金：烟台市社会科学规划研究项目"烟台市城市语言环境调查与建设(2012-WH-04)";烟台工程职业技术学院人文社会科学研究项目"烟台市语言文字应用状况调查(项目编号:2012-13)"

摘　　要：车贴是汽车文化的重要组成部分,是一种流动的城市语言,能够体现一个城市的文化内涵。车贴利用多义词、网络流行语、夸张、仿拟、热门政治事件等语言策略能够达到轻松幽默和增强社会关注度的效果。车贴的作用是锦上添花,不能画蛇添足,前提是不影响行车安全和不污染城市语言环境。Vehicle sticker, as an important part of vehicle culture, is a kind of floating city language which can embody the cultural connotation of a city. With the linguistic strategies, such as polysemy, catchphrase on the Internet, exaggeration, parody, language about hot political issues, the vehicle stickers not only are humorous, but also improve the degree of social concerns. On the premise of no effect on the traffic safety and no pollution on language environment, the vehicle stickers, instead of being burdensome, make the society better.

关 键 词：车贴 语用学 城市语言 汽车文化 

分 类 号：G122[文化科学] U46[机械工程—车辆工程]