跨境电子商务规则需求影响因素实证研究  

Empirical Study on the Impact Factors of Cross-border E-commerce Rules Requirements

作　　者：王林[1] 杨坚争[1] 

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《当代经济管理》2014年第9期18-23,共6页Contemporary Economic Management

基　　金：国家自然科学基金项目(70973079);上海市一流学科资助项目(S1205YLXK);上海市教育委员会科研创新项目(12YS103);上海市研究生创新基金项目(JWCXSL1401);沪江基金研究基地专项(D14008)

摘　　要：我国跨境电子商务的快速发展,成为拉动外贸增长的重要推动力。由于跨境电子商务的法律法规不完善,导致跨境电子商务的发展受到一定的阻碍,文章采用结构方程模型的研究方法,对跨境电子商务中的营销、支付、通关、物流等环节进行分析,研究发现:跨境营销能力是跨境电子商务发展的关键,跨境物流是跨境电子商务规则需求的瓶颈,这两个环节对规则的需求最为迫切。The rapid development of cross-border imperfectness on cross-border has become an important impetus to promote China＇s foreign trade growth. Due to the laws and regulations, the development of Chinese cross-border has been somewhat hindered This article, employing the structural equation model, analyzed the marketing, the payment, the customs clearance, the logistics and the other links of cross-border e-commerce. The results show that cross-border marketing ability could be the key to the cross-border e-commerce, and the cross-border logistics is the bottle neck of the cross border rule requirements. Therefore, the two links require rules the most urgently

关 键 词：跨境电子商务 结构方程 规则需求 实证研究 

分 类 号：F062.5[经济管理—政治经济学] G203[文化科学—传播学]