成德同城化背景下德阳旅游的融入、定位与特色纵论  

Analysis on the Integration, Orientation and Features of Tourism in Deyang under the Urban Integration of Chengdu City and Deyang City

作　　者：李绍先[1] 张杰[1] 舒柳[1] 

机构地区：[1]四川工程职业技术学院

出　　处：《装备制造与教育》2014年第2期63-68,共6页Equipment Manufacturing and Education

基　　金：2013年度“成都经济区建设与发展”专项课题成果,项目批准号:DY13D035

摘　　要：德成同城化背景下，德阳旅游如何跟进、积极融入，本文提出其一要主动融入、大步跟进，并从规划对接，“谋而后动”；其二资源整合。开发产品；其三拓展市场，整合营销；其四市场的共享与维护，明确的“市场定位”，坚持自身的“特色”等策略思考；也对德阳旅游面临瓶颈和严酷现实问题也作了强调。Under the urban integration of Chengdu City and Deyang City, how does the tourism in Deyang City follow and integrate？ This paper puts forward four countermeasures and concepts： to actively merge into it and strode towards it, and planning and docking with the actions followed by the plans; to integrate the resources and develop the products; to expand the market and integrate the market; to share and fix the market with certain market orientation and to maintain the city＇ s self features, so as to emphasize the bottleneck the tourism met in Deyang City and the harsh and real problems.

关 键 词：德成同城化 德阳旅游 融入 定位与特色 

分 类 号：F590.31[经济管理—旅游管理]