互联网新媒体传播下的上海市某三甲医院网站建设的实践与思考  

Practice and Thinking on the Construction of a Third-level Grade-A Hospital Official Website in the New Media Age in Shanghai

作　　者：郑世超[1] 倪洪珍[1] 顾文英[1] 

机构地区：[1]复旦大学附属肿瘤医院,上海200032

出　　处：《医学与社会》2014年第7期55-58,共4页Medicine and Society

摘　　要：上海某三甲医院官方网站4年的访问数据证实其网站流量稳步上升,移动设备访问比例大幅提高。其经验表明医院网站建设应该结合新媒体传播理论,走集群化、移动化和大数据之路。A steady increase in the number of site visits as well as mobile devices.Its experience indicates that the website should be com-bined with new media theory directing towards cluster development, mobile internet and massive data.

关 键 词：医院网站 品牌宣传 互联网 新媒体 

分 类 号：R197.1[医药卫生—卫生事业管理]