武当山旅游品牌营销研究  

A marketing research on Wudang mountain tourism

作　　者：费振家[1] 

机构地区：[1]十堰职业技术学院经济管理系,湖北十堰442000

出　　处：《十堰职业技术学院学报》2001年第1期46-52,共7页Journal of Shiyan Technical Institute

摘　　要：品牌是企业的生命。武当山旅游是武当山旅游风景区各种旅游产品的总品牌。武当山旅游是湖北三大旅游王牌之一 ,但武当山旅游远不是精品名牌。名牌不是自封的 ,它必须有高品质、高知名度、高美誉度和高市场占有率。武当山旅游实施名牌营销战略必须加强旅游促销 ,重视产品开发 ,发展旅游交通 ,实施有效管理。Reputation is the life of enterprise ,Wudang mountain tourism is the central brand of all kinds of tourism products of Wudang .Wudang mountain tourism is one of the three most important brands in Hubei province. However Wudang mountain tourism is far away from the excellent brand, for brand isn't self-named, It must have high quality, high fame and high marketing covering.We must strengthen tourism promotion, put emphsis on product development, and develop tourism traffic, take on the effective management so that it can become a excellent brand.

关 键 词：湖北 武当山 旅游品牌 营销 旅游促销 产品开发 旅游交通 

分 类 号：F590.8[经济管理—旅游管理] F592.763[经济管理—产业经济]