从营销观点谈图书馆扩大服务  

How to Extend Library Service by Making Use of Marketing

作　　者：朱弋玮[1] 

机构地区：[1]安徽师范大学图书馆,芜湖241000

出　　处：《图书馆建设》2001年第4期61-63,共3页Library Development

摘　　要：面临社会的进步与电子科技的冲击，许多行业都在寻求更好的经营方式。营销在企业界行之己久，良好的营销是企业盈利的基础、图书馆为顺应社会发展，提高竞争力，也应引入营销理论，以提高服务质量，满足读者的需求．本文介绍营销和图书馆营销概念，着重论述如何利用营销扩大图书馆服务．Facing the pounding of social development and electronic technology many industries are seeking more efficient manage patterns. Marketing has been adopted by enterprises for a long time, sound marketing has been the base of their profit . To go with the tide of social development and improve competitive capability, library must introduce the theory of marketing and then to improve service quality, to meet demand of readers. This paper set forth the concept of marketing and that of library marketing. stress how to extend library service by making use of marketing.

关 键 词：营销 图书馆营销 营销原则 信息服务 服务导向 读者研究 服务方式 

分 类 号：G252[文化科学—图书馆学] G251