浅谈如何正确认识网络媒体的传播特征  

A Talk on Correct Understanding the Transmitting Characteristics of Network Medium

作　　者：吴震华[1] 

机构地区：[1]广州大学学报编辑部,广东广州510091

出　　处：《开封大学学报》2001年第2期56-59,共4页Journal of Kaifeng University

摘　　要：网络媒体的交互性、个性化传播从理论上、技术上来说是完全可能的 ,但实践中却并不能达到完全可行。一味强调网络媒体信息传播的交互性、个性化 。Characteritics of lateral communication and individualized transmission of network medium are fully possible on theoretical and technological of view. However, they are not fully possible on practice. Merely emphasizing these two transmitting characteristics runs on the contrary to the social reality.

关 键 词：网络媒体 传播特征 交互性 个性化 

分 类 号：G206.3[文化科学—传播学]