经济全球化时代的绿色食品营销  

Green food marketing in the era of economic globalization

作　　者：张巨勇[1] 

机构地区：[1]福建农林大学经济与管理学院,福建福州350002

出　　处：《福建农业大学学报（哲学社会科学版）》2001年第3期68-71,共4页Journal of Fujian Agricultural University(Social Science Edition)

摘　　要：随着人们对于外部成本更加关注 ,2 1世纪绿色食品营销将以更加迅猛的速度发展。汹涌而至的经济全球化浪潮为绿色食品营销的发展提供了强大的动力 ,并提供了良好的时机。为此 ,政府在完善法规的同时要尽力对绿色食品营销进行扶持 ;企业应当牢牢树立绿色营销观念 ,开发绿色食品 ,积极采用绿色标志 ,加强绿色教育 ,并制定合理的绿色价格。As people are much more concerned about the external cost, green food marketing will develop even more rapidly in the 21 century. The coming trend of economic globalization has given an impetus to and provided a good opportunity for the de velopment of green food marketing. To take this favorable opportunity, the gover nment should do its best to support green food marketing as well as improving th e related law and regulations, and the enterprises should foster green marketing conception, develop green foods, adopt green fo od labeling, strengthen green education, and set reasonable prices.

关 键 词：经济全球化 绿色食品 绿色营销 绿色标志 绿色价格 环境保护法 

分 类 号：F768.2[经济管理—产业经济] F713.50