论高校校报的形象策划  

On image-planing of college newspapers

作　　者：李玲[1] 

机构地区：[1]四川警官高等专科学校校报编辑部,四川泸州646000

出　　处：《开封大学学报》2001年第4期47-49,共3页Journal of Kaifeng University

摘　　要：高校校报作为一份国内公开刊号的报纸 ,也应同一切社会组织一样 ,注重在社会公众中树立良好的形象 ,独树一帜 ,富有特色和魅力 ,从而创造优良的办报环境 。College newspapers, which are issued publicly both at home and abroad, should pay more attention to setting up a good image in public as other organizations do. They should fly their own colors. Thus they can create a good environment to bring the largest role into playing.

关 键 词：高校校报 形象策划 国内公开刊号报纸 社会组织 办报环境 组织形象 

分 类 号：G216.3[文化科学—新闻学] G237.5