女性旅游者的旅游行为及营销策略  

The female tourists behavior and marketing strategy

作　　者：许秋红[1] 单纬东[1] 

机构地区：[1]信阳师范学院旅游系,河南信阳464000

出　　处：《信阳师范学院学报（哲学社会科学版）》2001年第2期58-61,共4页Journal of Xinyang Normal University(Philosophy and Social Sciences Edition)

摘　　要：对女性旅游者的旅游行为的结果分析显示 ,旅游产品和服务的设计可根据女性旅游者的需要 ,采取相应的营销策略 。The article analyses the tourism behavior of the female tourists and its marketing aim.It states that design of the tourist productions and services should be based on the needs of female tourists and puts forwards the strategies that the tourism companies should adopt in order to absorb more Female tourists and to improve their satisfaction.

关 键 词：女性旅游者 旅游行为 营销策略 市场营销 旅游产品设计 

分 类 号：F590[经济管理—旅游管理]