创品牌住宅是房地产企业的发展方向  

Trend for real estate companies-establishing a brand name for the residence

作　　者：董泊 

机构地区：[1]天津华拓高科技产业发展有限公司,天津300192

出　　处：《天津城市建设学院学报》2001年第2期109-111,共3页Journal of Tianjin Institute of Urban Construction

摘　　要：“品牌住宅”是当前房地产企业的发展目标 ,品牌竞争将成为市场的主流竞争 .只有创出“品牌住宅”才能提高市场占有率 ,被广大百姓所接受 ,从而永远立足于激烈的市场竞争中 .Residence with a Brand Name’is the goal to be accomplished by the real estate companies,competition with a brand name will become the main stream competition of the market.Holding of a larger share of the market is not possible unless a brand name for residence is established.And accepted by more people.Consequently,survival in the harsh competition of the market is achieved.

关 键 词：品牌住宅 物业管理 生态住宅区 房地产企业 

分 类 号：F293.3[经济管理—国民经济]