数字化纺织商务技术  

Digital Textile Commerce Technology

作　　者：俞方桦[1] 戴玮[1] 陈家训[1] 

机构地区：[1]东华大学

出　　处：《纺织导报》2001年第5期151-152,共2页China Textile Leader

摘　　要：数码纺织商务不仅是一种纺织商务手段的革新，而且是实现我国传统纺织企业向市场化、国际化（全球化）转型发展的关键技术。当前国内数码纺织商务技术的发展一般处于低端阶段，即企业只是在网上发布信息，作市场宣传和企业广告用途。推广数码纺织商务技术中必须解决的关键技术和产业化转化的主要问题是数码纺织安全交易技术、数码纺织商务通用性成套软件和行业性交易平台系统。企业要有根本改革传统企业商务的决心，走联合经营、共同发展的道路，坚持长期的、可持续发展的方针。以行业性交易平台为主模式，在技术实施上依托ＡＳＰ或应用级ＩＤＣ，把重点放在新商务模式的发展上，而不是具体的技术实施上。The emergence of e-commerce brings both opportunity and challenge. It poses higher requirements to Chinese textile enterprises for improving information technology, mode of management and business channel. E-commerce also provides China's textile industry with an absolutely good chance to change the situation in which it operates with backward technology, poor benefits and low productivity. Digital textile commerce technology incorporates the Internet-based digital technology (including computer, communications, automation and digital economy) into textile trade, textile market and enterprises' commercial activities (marketing/sale, purchase/supply as well as coordination among the enterprises). It is a rising technology that is not only an innovation for textile commerce, but also a key for China's traditional textile enterprises to develop into market-oriented and internationalized ones. Nowadays, China's digital textile commerce technology is at the initial stage of development, as it is only a platform for enterprises to release information, do market promotion and advertise. In the process of promoting digital textile commerce technology and industrializing this technology, the essential problems to be solved are safe trading technology, compatible software package for textile trading and professional trading platform. Enterprises should have determination to reform their traditional commerce, take the road of joint management for common development and adhere to the principle of long-term sustained development. Enterprises should take professional trading platform as principal commercial mode and rely on ASP or application-grade IDC for technological application, however, the focal point lies in the progrcss of new mode of commerce, other than concrete technology application. The application of new digital technology will enable enterprises to speedily step into the era of e- commerce.

关 键 词：电子商务 纺织企业 数字化纺织商务技术 中国 发展 

分 类 号：F426.81[经济管理—产业经济]