WTO与我国农产品市场营销  

The WTO and the Marketing of Agricultural Products in China

作　　者：安玉发[1] 陶益清[1] 

机构地区：[1]中国农业大学

出　　处：《中国流通经济》2001年第6期51-54,共4页China Business and Market

基　　金：国家自然科学基金资助项目(批准号70072034)

摘　　要：当前,我国农业进入了一个新的发展阶段,正面临新的挑战和机遇。加入WTO后我国主要粮食类产品缺乏价格竞争力,将会受到外来产品较大的冲击。一些园艺类农产品、畜产品等虽然在价格上有一定的优势,但是由于在产品的品质质量、规格标准方面达不到国际市场的要求,仍然不能进入国际市场。本文在分析WTO对我国农产品市场影响的基础上,从市场营销战略的角度探讨如何提高农产品质量,树立品牌优势,增强农产品国际竞争能力的问题。Facing new challenges and opportunities, China's agriculture industry has entered a new development stage. After China's access to the WTO, due to the low price competitiveness, China's main grain products will face pressure brought by foreign products. Although some livestock products and horticultural products have certain price advantage, they cannot give a strong impact on the international market because the quality, the specification, and the standard of the products can not meet the requirements of international market. Based on the analysis of the influence on the agricultural products market by the WTO accession, this article discusses the following issues: In view of marketing strategy, how to improve the product quality, how to establish the brand advantage and how to strengthen the competitiveness of agricultural products in the international market.

关 键 词：农产品营销 市场营销 WTO 中国 农产品国际竞争力 

分 类 号：F752.652[经济管理—国际贸易]