日本报纸:探索互联网时代经营之路  

Japanese newspapers:seeking marketing ways in an Internet era

作　　者：周勇[1] 

机构地区：[1]中国人民大学,北京100872

出　　处：《国际新闻界》2002年第1期51-55,共5页Chinese Journal of Journalism & Communication

摘　　要：对传统大众传播媒体而言 ,如何通过互联网来赢利是一个正在探索的课题。在日本 ,越来越多的报纸开始意识到自身拥有的信息资源的潜在价值。在利用信息服务赢利方面 ,不少报纸网站已摸索出一些模式 ,并取得初步成效。It's still a problem under exploration for the traditional mass communication media to make a profit through the Internet. In Japan,more and more newspapers become to realize the potential value of information resources they possess.Many newspapers have explored a few models to make profit by using their own information, which may provide references for the Chinese media.

关 键 词：日本 报纸 互联网 新闻检索 收费信息阅读 报业 网站 经营策略 

分 类 号：G219.313.1[文化科学—新闻学]