面向电子商务的谈判支持系统  

E-commerce oriented NSS

作　　者：李一军[1] 丁伟[1] 曹荣增[1] 

机构地区：[1]哈尔滨工业大学管理学院,哈尔滨150001

出　　处：《管理科学学报》2001年第6期13-17,共5页Journal of Management Sciences in China

基　　金：国家自然科学基金资助项目 (79970 0 84 )

摘　　要：通过对已有 NSS系统结构、原理等方面的分析 ,指出 NSS系统已日趋成为解决非结构化谈判问题的有力工具 .由于谈判是 EC的重要环节 ,因此对于 NSS的研究已经成为 EC研究的热点 .目前 ,已有的 NSS只局限于对谈判某一方面的支持且基本是实验室中的原型系统 .针对 NSS的研究现状 ,着重对面向 EC的 NSS系统的原理和结构框架进行了探讨 .该系统支持远程网上谈判 ,并支持 EC环境下复杂冲突问题的解决 .着重对系统的多目标协商模型进行了研究 ,该模型可以有效解决传统多目标决策和经典协商理论对效用函数的依赖 ;在此基础上 ,对系统的结构和关键技术进行了设计 .文章指出 ,随着 Internet的发展 ,面向 EC的 NSS系统将成为未来 NSS发展的主要趋势 .On the basis of analysis and evaluation for the structure, function and principle of the current negotiation support systems (NSS), this article advances that the NSS is a convincingly tool for solving the non structured negotiation problems. As negotiations are considered as a key component of electronic commerce, the technologies that can improve the effectiveness and efficiency of the web based negotiation are becoming necessary. Now, much of the NSS research literature has been concerned with describing particular systems devised to support one or another aspect of negotiation. And the developed NSS are usually used for negotiation teaching and training. Aiming at the current problems, this article discusses the model principle and system structure for this new kind NSS called electronic commerce oriented negotiation support system. It will support remote negotiations over simple or complex problems in EC situations. Furthermore, The article advances a model called multi objects bargaining, which can keep away from the dependency of the utility function for the traditional multi object decision model and bargaining theory model. On the basis of the model analysis, this article discusses the system construction and the key technologies for the new NSS. In the end, the article points out that the EC oriented NSS is the tendency for NSS development.

关 键 词：电子商务 谈判支持系统 协商理论 多目标决策 冲突分析 

分 类 号：F715.4[经济管理—产业经济] C931.9[经济管理—管理学]