对现代零售业经营创新的思考  

Study of Marketing Strategy of Modem Retail Trade

作　　者：俞位增[1] 

机构地区：[1]宁波工商职业技术学院,宁波市315012

出　　处：《宁波高等专科学校学报》2001年第3期26-28,共3页Journal of Ningbo College

摘　　要：当今市场竞争日趋激烈，传统零售业面临新的挑战，现代零售业顺应２１世纪经济全球化、国际国内市场一体化潮流，不断调整经营策略，开展创新经营。With the increasingly keen competition in today's market, traditional retail trade is faced with new challenges. To meet the economic globalization and the integration of foreign and domestic markets in the 21st century, modern retail trade must constantly adjust its marketing strategies or initiate new ones.

关 键 词：零售业 经营创新 中国 经营策略 集团经营 连锁经营 跨国经营 品牌经营 网上经营 

分 类 号：F724.2[经济管理—产业经济]