福建省西部旅游开发形势与对策  

The Situation and Countermeasure of Tourism Developing in the West of Fujian Province

作　　者：袁书琪[1] 

机构地区：[1]福建师范大学地理科学学院,福建福州350007

出　　处：《福建师范大学学报（哲学社会科学版）》2002年第1期23-27,共5页Journal of Fujian Normal University:Philosophy and Social Sciences Edition

摘　　要：福建省西部旅游开发对社会经济发展举足轻重 ,目前正遇上前所未有的机遇和压力。西部旅游开发形势既喜人又忧人。区位及交通形势的变化 ,区域发展方向和产业结构的调整 ,旅游业自身的发展等对西部旅游开发前景有重大影响。西部旅游开发 ,要培育全民旅游意识 ,坚持科学规划先行 ,开发特色创新大型项目 ,改变交通不便形象定势 ,创大品牌抢占制高点 。Tourism developing in the west of Fujian Province plays a decisive role to the socio-economic development. And at present it is encountering the opportunities and pressures unpredicted. The situation of tourism developing in the west is gratifying as well as worrying. The prospect of tourism developing in the west is greatly effected by the change of location and transportation situation, by the adjustment of regional developing direction and industrial structure, and by the development of tourist trades itself. The tourism developing of the west should do some things such as: building up the sense of tourism in the whole people, persisting in that the scientific planning should go ahead, developing large projects which are specialty and newly, changing the fixed impression in figure that the transportation is inconvenient , setting up big and famous brand and racing to control a commanding point, making environment finer and sustainable developing.

关 键 词：福建 西部地区 旅游资源 资源开发 旅游业 品牌战略 交通 旅游意识 规划 旅游项目 

分 类 号：F592.3[经济管理—旅游管理] F592.757[经济管理—产业经济]