微信公众号写作中的情绪语言表达  

Emotional Language Expression in WeChat Subscription Writing

作　　者：王子海[1] 任美娟 Wang Zihai;Ren Meijuan

机构地区：[1]唐山学院文法系 [2]唐山学院

出　　处：《写作》2018年第6期91-96,共6页Writing

基　　金：2017年河北省社会科学发展研究课题(项目号201603050306)

摘　　要：微信公众号的发展带动了新媒体写作的繁荣,在以受众为中心的新媒体语境下,其应用范围与影响日益增大。从创作者与读者的迎合与选择关系、得体性语言表达、富有感染力的语言策略三个方面阐述微信公共号写作中情绪语言的表达,研究其语言的使用与表达规律,从而满足读者的阅读体验需求,增强微信公众号的传播效果。The development of Weixin Public Signal has led to the prosperity of new media writing.In the context of audience-centered new media,its application scope and influence are increasing day by day.This paper expounds the expression of emotional language in Weixin's public signal writing from three aspects:the relationship between the creator and the reader's catering and choice,the appropriate language expression,and the appealing language strategy,and studies the law of its language use and expression,so as to meet the readers'reading experience needs and enhance the communication effect of Weixin's public signal.

关 键 词：微信公众号 情绪语言 新媒体写作 阅读体验 传播效果 

分 类 号：H315[语言文字—英语]