家电行业大规模个性化定制模式发展现状及标准化探究  

Research on the Development Status and Standardization of Mass Customization Model in the Home Appliance Industry

作　　者：来永钧[1] 张旭 孙玉亭[1] 高鹏[1] 石宝翠 LAI Yong-jun;ZHANG Xu;SUN Yu-ting;GAO Peng;SHI Bao-cui(Shandong Institute of Standardization)

机构地区：[1]山东省标准化研究院

出　　处：《中国标准化》2018年第23期98-101,共4页China Standardization

摘　　要：介绍了我国家电行业大规模个性化定制模式的发展现状,总结了家电行业开展大规模个性化定制的业务模式特点,最后围绕着标准化现状探索性地提出了今后仍需开展的重点工作。This paper introduces the current development status of mass customization mode adopted by household appliances industry in china,and summaries the characteristics of mass customization implementation,putting forward some key work that need to be carried in the future centering on standardization status quo.

关 键 词：家电 大规模个性化定制 标准化 

分 类 号：F426.6[经济管理—产业经济] F203