电子商务对农村居民消费影响研究——基于省际面板数据的中介效应分析  

Analysis of the Impact of E-commerce on Rural Residents’ Consumption——Intermediary effect analysis based on provincial panel data

作　　者：罗健萍[1] 刘佳[1] 

机构地区：[1]电子科技大学成都学院

出　　处：《价格理论与实践》2018年第5期131-134,共4页Price:Theory & Practice

摘　　要：本文基于2013-2016年省级面板数据对电子商务影响农村居民消费进行实证检验。通过本文的分析发现:电子商务的发展的确通过提高农村家庭收入对农村居民消费产生了间接促进效应,也通过降低搜寻成本、优化消费环境,直接促进了农村居民消费的提升。本文通过实证分析还发现电子商务市场规模和电子商务采购额的提升主要是通过影响农村家庭人均可支配收入进而影响农村居民消费。电子商务销售额变化对农村居民消费的间接影响和直接影响差别不大,基本各占一半。本文提出电子商务对于改善农村居民生活水平的重要作用应当引起重视,未来国家应当为农村电子商务的发展创造良好条件。This paper based on the 2013-2016 provincial panel data to empirically test how e-commerce affects rural residents’ consumption. Through the analysis of this paper, we find that the development of e-commerce has indirectly promoted the consumption of rural households by increasing the income of rural households, and directly promoted the consumption of rural residents by reducing the cost of search and optimizing the consumption environment. We also found through empirical analysis that the scale of e-commerce market and the increase in e-commerce purchases mainly affect rural household consumption by affecting the per capita disposable income of rural households. The indirect impact and direct impact of e-commerce sales changes on rural residents’ consumption is not much different, accounting for half of each. The important role of e-commerce in improving the living standards of rural residents should be paid attention to. In the future, we should create favorable conditions for the development of rural e-commerce.

关 键 词：电子商务 农村居民消费 搜寻成本 中介效应 

分 类 号：F724.6[经济管理—产业经济] F323.8