以赛促学打造电子商务实践课程体系的创新创业人才  

Innovative and Entrepreneurial Talents in the E-Commerce Practice Course System

作　　者：苏娜[1] SU Na(Inner Mongolia Technical College Of Mechanics and Electrics,Hohhot 010070)

机构地区：[1]内蒙古机电职业技术学院,呼和浩特010070

出　　处：《办公自动化》2018年第23期49-50,共2页Office Informatization

基　　金：内蒙古机电职业技术学院2017年资助课题<职业技能大赛引领下电子商务课程实践教学内容研究>(课题编号:NJDZJRWQN1719)

摘　　要：目前我国创新创业热潮的掀起,给高校创新创业教育带来了全新发展机遇。本文提出的以赛促学打造电子商务创新创业人才的模式,是将竞赛内容融入电子商务实践操作中,将实践内容分为两个模块。第一模块,学生以小组形式进行市场调研,撰写创业策划书,设计电商网店。第二模块,学生连续若干月模拟经营一家网店,进行数据分析,积累经营经验。这样,既锻炼了学生的实践操作能力,又激发了学生的创新创业热情。At present,the boom of innovation and entrepreneurship in China,what has brought new opportunities for innovation and entrepreneurship education in Colleges and universities.It proposes to create a model of e-commerce innovation and entrepreneurial talents in this paper,what integrates competition content into e-commerce practice.It is divided into two modules.One modules,the students in groups conduct market research,write a business plan book,and design an e-commerce shop.Another modules,the students have been running a shop for several months,doing data analysis and accumulating experience.In this way,the students'practical ability is exercised.And the students'passion for innovation and entrepreneurship is inspired.

关 键 词：以赛促学 实践体系 创新创业 

分 类 号：G642[文化科学—高等教育学]