“零售之轮”视角下新零售业态演化研究  

Research on the Evolution of New Retail Formats from the Perspective of “Wheel of Retail”

作　　者：苏雯 SU Wen(The Baoshan District Committee of Jiusan Society,Shanghai 201900,China)

机构地区：[1]九三学社宝山区委,中国上海201900

出　　处：《上海商学院学报》2018年第5期11-16,共6页Business Economic Review

摘　　要：在中国经济发展进入新常态的大环境下,将经济增长动力放在拉动消费增长方面已成为明显趋势。零售业作为联结生产和消费的关键环节,在刺激消费的增长、推动经济发展中起着不可替代的作用。在梳理零售理论发展的基础上,从新"零售之轮"的理论视角,研究传统零售电商流量红利萎缩背景下品质消费的提升和大数据技术及其应用创新,催生了新零售业态的生成。未来新零售业态将沿着线上线下深度融合升级、零售终端与生产流程一体化、品质消费与价格优势并重的趋势发展演化。Under such circumstances of China's economic development entering the new normal,it has become an obvious trend to put economic growth impetus on promoting consumption growth.As a key link connecting production and consumption,retail industry plays an irreplaceable role in stimulating consumption growth and promoting economic development.On the basis of sorting out the development of retail theory,the paper studies the improvement of high-quality consumption and big data technology and its application innovation under the circumstances of shrinking dividend of traditional retail ecommerce traffic from the new theoretical perspective of "the wheel of retail".In the future,new retail formats will evolve along the path of in-depth online integration and upgrading,integration of retail terminals and production processes,and equal emphasis on high-quality consumption and price advantage.

关 键 词：零售之轮 新零售 业态演化 

分 类 号：F724.2[经济管理—产业经济]