威客模式下影响众包发布方创新绩效的因素研究  

Research on Factors That Influence the Innovation Performance in Witkey Model

作　　者：梅姝娥[1] 孙成 Mei Shu'e;Sun Cheng(School of Economics & Management,Southeast University,Nanjing 2100961China)

机构地区：[1]东南大学经济管理学院,江苏南京210096

出　　处：《科技管理研究》2018年第24期183-188,共6页Science and Technology Management Research

基　　金：国家社科基金资助项目"电子商务中基于隐私信息经济性的隐私信息保护和应用策略研究"(17BGL196)

摘　　要：以威客模式众包为研究对象,采用实证方法研究影响发布方创新绩效的主要因素。分析并构建发布方创新绩效影响因素的理论模型,提出了研究假设,利用从任务中国网站抓取的1 400条悬赏任务数据,验证模型假设。实证分析表明发布方在合理提升任务奖金的同时,在任务时长和任务描述长度的设计上需要平衡所期望获得的解决方案的数量和质量;而发布方的经验对解答方案的数量和质量均无正向影响,发布方需要通过提升自身的信用提升绩效。Taken Witkey model as the research object,the factors that influence the innovation performance of the crowdsourcing are studied from the perspective of the seekers. First,the influencing factor model is constructed,the research hypothesis is put forward,and the measurement method of the variable in the model is designed. Then based on the actual data collected from " Task CN"( http://www. taskcn. com/),the corresponding regression model is selected to analyze the influencing factors model. The results of the data analysis show: Seekers should increase the task award rationally. Meanwhile seekers should balance the quantity and quality of solution when they design the task duration and its description length. Improving seeker’ s credit is an effective way to improve the performance of seeker.

关 键 词：众包 威客模式 创新绩效 影响因素 发布方 

分 类 号：C931.6[经济管理—管理学]