基于市场营销决策支持系统设计  

Design of Decision-making Support System Based on Marketing

作　　者：陈琪[1] CHEN Qi(Xinghua College Chang'an University,Xi'an 710077)

机构地区：[1]长安大学兴华学院,西安710077

出　　处：《微型电脑应用》2018年第12期69-71,共3页Microcomputer Applications

摘　　要：有效开展市场营销工作对企业的产品销售会有重大贡献,能很大程度上提升企业的经济效益。企业在日常经营的过程中会承担一系列的风险,所以必须从市场营销决策入手,尽可能降低企业营销风险。结合市场营销的系统主要功能,针对市场营销决策支持系统的功能结构进行设计,构建了市场营销决策支持系统的结构方案,通过该系统的应用实例分析验证了系统的可靠性与稳定性,在实际应用中具有一定的推广价值。The effective work of marketing and product sales work makes a significant contribution to an enterprise,it can greatly improve enterprise economic benefits.The enterprise has a series of risks in the process of daily operations,so it has to start from marketing decision,reduce the marketing risk.Combining with marketing system main functions,in view of the functional structure of marketing decision support system,the paper designs and builds the structure of marketing decisionmaking support system.Through the analysis of application of the system,the reliability and stability of the system are proved,it has certain promotion value in practical application.

关 键 词：互联网 市场营销 决策支持系统 探讨分析 

分 类 号：TP311.52[自动化与计算机技术—计算机软件与理论]