移动短视频生产的“众神狂欢”与秩序治理  

“Public Carnival” Generated by Mobile Short Videos and Relevant Management

作　　者：高宏存 马亚敏[2] GAO Hong-cun;MA Ya-min(Research Center for Cultural Policy and Management,Party School of the Central Committee of C.P.C (National Academy of Public Administration),Beijing 100089;Department of Social and Cultural Education,Hebei University of Public Administration,Shijiazhuang,Hebei,050031)

机构地区：[1]中共中央党校(国家行政学院)文化政策与管理研究中心,北京100089 [2]河北行政学院社会和文化教研部,河北石家庄050031

出　　处：《深圳大学学报（人文社会科学版）》2018年第6期47-54,共8页Journal of Shenzhen University：Humanities & Social Sciences

摘　　要：移动互联网深度普及的文化语境带动了抖音等短视频平台强势爆红的"众神狂欢"的文化景象,成为"草根全体"权利置换新场域、主流核心价值与优秀传统文化传播新空间,为公共文化服务与文化产业发展注入时尚元素与新活力。但"抖时代"短视频生产利益驱动的市场逻辑挑战文化价值,有意增加拥堵黏度的平台设计与用户行为上瘾带来"疾患"矛盾等问题,深度凸显互联网文化生态问题。移动短视频行业未来将呈现以并购、兼并为主要形式的市场删汰趋势,亟需提升企业、平台的社会责任感与准入门槛,鼓励平台提高技术审核能力,完善举报投诉机制,建立短视频行业内容规范,提高监管效率和处罚力度,完善政府、平台与用户之间合作共治的长效机制,构建互联网生态下的文化理性。With the wide spread of the mobile Internet, many short video platforms such as "Tik Tok" have rapidly become popular, which not only provides the public with a new channel for cultural creation and self-expression, but also becomes a new space for the dissemination of mainstream core values and excellent traditional culture, and brings fashionable elements and vitality to public cultural services and the cultural industry.?However, the profit-driven market logic of the production of short videos challenges cultural values, the platforms intentionally increase congestion, and users get addicted. Such problems mirror the problems with the ecosystem of the Internet culture. In the mobile short video industry, weak players will disappear or merger with stronger rivals in the coming years in the form of merger and acquisition. It is urgent to enhance the social responsibility of enterprises and platforms and raise the standard for market access. We also need to encourage the platforms to improve examination technology and report and complaint mechanism,regulate the content of short videos, increase supervision efficiency and penalties, improve the long-term mechanism of cooperation and co-governance between the government, platforms and users so as to build the cultural rationality in the Internet ecosystem.

关 键 词：移动互联网 短视频 抖音 文化冲突 文化治理 

分 类 号：G124[文化科学]