明清小说之儒商群像与社会风习  

The Novels of the Ming and Qing Dynasties and Social Customs of Confucian Merchants Group

作　　者：秦川[1] QIN Chuan(Jiujiang University,Jiujiang 332000,China)

机构地区：[1]九江学院,江西九江332000

出　　处：《上海师范大学学报（哲学社会科学版）》2018年第6期82-88,127,共8页Journal of Shanghai Normal University(Philosophy & Social Sciences Edition)

基　　金：江西省社科规划课题"文学视角下的明清社会风习研究"(16wx07)的阶段性成果

摘　　要：儒商,指以儒家思想为核心的商贾群体。其特点表现为:以义取利、诚信为本的道德追求,童叟无欺、和气生财的行为准则,精打细算、刻苦勤俭的职业操守,与人为善、乐善好施的人文精神。风习本身又存在着优劣之分,而儒商就理所当然地与良善的社会风习发生着关系。当儒商的精神风貌、思想情怀外化成一种文化符号,成为一代又一代商贾群体追求的一种职业境界或商贸行为习惯,成为商贾以外其他职业的人们所认同和景仰的一种社会生活范式,这时,就演化成了一种社会风习。然而这种风习的形成,又反过来影响着儒商精神、儒家文化的发展与传扬,这在社会上表现出对商贾及其活动的正能量的传播。明清小说之儒商群像正充分体现了两者之间的正面影响。Confucian merchants refer to those merchants who take Confucianism as their core principle. Their code of conduct is as the followings: justice over material gaining,good faith,no fooling of the old and the young,friendliness conducive to business success,accuracy in calculation,work hard,thriftiness,willingness to help other and benevolence. There are good social customs and bad ones,while Confucian merchants are related with the good social customs. When the spirit,thoughts and feelings of Confucian merchants turned to cultural symbols and were followed and pursued by merchants of one generation after another generation,this kind of professional ethics were admired by people in other professional field,then all evolved into a new social custom. The new social custom in turn exerted great influences on the development of Confucian merchants’ spirit,and the development and transmission of Confucian culture. Their presentation spread positive energy to the society. Confucian merchants in the novels of the Ming and Qing dynasties demonstrated the positive influence.

关 键 词：明清小说 儒商群像 社会风习 三言二拍 儒林外史 

分 类 号：I207.41[文学—中国文学]