青海省旅游与文化产业发展现状及融合关系研究  

Research on the Development Status and Integration of Tourism and Cultural Industry in Qinghai Province

作　　者：罗赟敏[1,2] LUO Yun-min(School of Economics and Management,Qinghai Normal University,Xining 810008,China;China School of Geography and Tourism,Shaanxi Normal University,Xi'an 710062,China)

机构地区：[1]青海师范大学经济管理学院,青海西宁810008 [2]陕西师范大学地理科学与旅游学院,陕西西安710119

出　　处：《青海师范大学学报（哲学社会科学版）》2018年第6期15-20,共6页Journal of Qinghai Normal University(Philosophy and Social Sciences Edition)

基　　金：青海省社科规划项目"青海省旅游与特色文化产业融合路径与模式研究"(15019)

摘　　要：文化是旅游的动力,旅游是文化的载体,二者具有天然的耦合性。通过分析近年来青海省旅游产业中的基础设施与服务设施、产业投资、宣传和营销、全域旅游和智慧旅游等方面的发展态势,并从经济和社会效益、公共文化、文化交流等方面分析青海省文化产业的发展现状,进而阐释旅游与文化产业的融合关系,一方面是旅游对文化产业的扩展效应,主要表现为延伸产业链、扩大市场空间;另一方面是文化对旅游产业的提升效应,主要表现为提高旅游项目竞争力、丰富景区文化内涵、促进区域旅游业发展等方面。通过研究发现,两者的互动将实现文化和旅游产业深度融合,形成强大的区域产业竞争力,促进青海省社会经济协调发展,并实现保护传统文化的目的。Culture is an important driving force of tourism while tourism is a crucial carrier of culture, and the two have natural coupling relationship.Firstly,this paper analyzed the development trend of tourism industry from the aspects of infrastructure,service facilities,industrial investment,publicity and marketing.Secondly,this paper analyzed the development status of Qinghai province's cultural industry from the aspects of economic and social benefits,public culture and cultural exchanges.Finally,coupling relations between tourism and cultural industry were investigated on the basis the above analysis.Results reflected that there is well collaboration relationship between these two objects.On the one hand,it is the extension effect of tourism on the cultural industry,which is mainly manifested as extending the industrial chain and expanding the market space.On the other hand,it is the promotion effect of culture on the tourism industry,which is mainly manifested in improving the competitiveness of tourism projects,enriching the cultural connotation of scenic spots and promoting the development of regional tourism.Through the research,it is found that the interaction of the two will realize the deep integration of culture and tourism industry,form strong regional industrial competitiveness,promote the coordinated development of Qinghai province's social economy,and realize the purpose of protecting traditional culture.

关 键 词：青海 旅游产业 文化产业 融合 

分 类 号：F590[经济管理—旅游管理]