总统影像的视觉修辞:对白宫Flickr网站图片的分析  

Visual Rhetoric of Presidential Images:An Analysis of the White House Messaging in Flickr Images

作　　者：殷强[1] 袁雪[1] YIN Qiang;YUAN Xue(School of Journalism and Communication,Renmin University of China)

机构地区：[1]中国人民大学新闻学院

出　　处：《国际新闻界》2018年第12期137-143,共7页Chinese Journal of Journalism & Communication

基　　金：2018年国家社科基金年度重点项目"新技术影像与社会再生产研究"的部分研究成果~~

摘　　要：奥巴马政府执政期间,曾限制摄影记者出席白宫活动,只通过官方社交媒体账号发布这些政治活动的"独家"图片,这种图像管控行为破坏了新闻业常规。本文运用阿尔都塞的意识形态国家机器理论和视觉修辞分析方法,考察了奥巴马政府在2013年的图像管控过程,并对这些"独家"图片进行视觉修辞分析,进而探讨图像管控行为背后潜在动机旨在通过符号和意义的传达塑造总统形象、维护总统合法性。最后,本文认为意识形态管理的有效性是通过创造一个拟像的现实来实现的,这为政治传播的传统分析方法提供了一个有价值的补充。During the Obama administration,there has been exclusion of photojournalists from a number of events.The White House published the 'exclusive'images of these political events on its Flickr account.For photojoumalists on the White House beat,the move to exclude them is a disruption to their routine.Using Althusser's Ideological State Apparatusand visual rhetoric, this analysis examines the process of image control in 2013 and interprets official photographs posted by the White House on Flickr,an online public photo-sharing site.This study looks at the potential motivations for this control surrounding modern political images management, which shaped presidential image and produced presidential legitimacy conveyed in symbol and meaning.Finally,this paper argues that the effectiveness of ideological management is possible through creating a reality of simulacrum and offers a valuable adjunct to the traditional analyses of political communication.

关 键 词：意识形态 图像 视觉修辞 政治传播 

分 类 号：D771.2[政治法律—政治学] G206[政治法律—中外政治制度]