融媒时代:理论探索与实践进路——第三届江苏传媒产业发展论坛综述  

The Age of Media Integration: Theoretical Exploration and Practical Approach

作　　者：孙巡 Sun Xun

机构地区：[1]新华日报

出　　处：《传媒观察》2019年第1期66-71,共6页Media Observer

摘　　要：聚焦国内媒体强化技术驱动,顺应传播规律,依靠媒介新技术推进媒体深度融合的新进展、新突破,分析新技术对传媒产业经营与管理带来的新机遇、新挑战,60多位高校学者、业界人士在最近举行的第三届江苏传媒产业发展论坛上,围绕"融媒时代:理论探索与实践进路"展开交流互动。On the 3 rd Jiangsu Media Industry Development Forum, more than 60 scholars and professionals analyzed new opportunities and challenges brought by new technologies to the media industry and its management. Based on the progress and breakthroughs in deep media integration boosted by the new technologies, focusing on how domestic media increase technology drive and comply with the law of communication,the attendees exchanged ideas on the topic of "Age of Media Integration:Theoretical Exploration and Practical Approach".

关 键 词：媒体融合 传媒产业 媒介新技术 

分 类 号：G219.2[文化科学—新闻学] G206