基于灰色关联分析法的煤矿事故微博舆情研究  

Research on Weibo public opinion of coal mine accidents based on grey correlation analysis method

作　　者：宋楠楠 王高飞 李梅 Song Nannan;Wang Gaofei;Li Mei(School of Management,Heilongjiang University of Science and Technology,Harbin 150027,China;School of Economics,Heilongiiang University of Science and Technology,Harbin 150027,China)

机构地区：[1]黑龙江科技大学管理学院,黑龙江哈尔滨150027 [2]黑龙江科技大学经济学院,黑龙江哈尔滨150027

出　　处：《煤炭经济研究》2018年第10期36-40,共5页Coal Economic Research

基　　金：黑龙江科技大学大学生科研立项创新训练项目(YJS2018052)

摘　　要：以微博平台的功能为基础,构建传播主体的影响力指标体系,运用灰色关联分析法对各项影响力指标进行关联度分析与排序,并以12.3赤峰煤矿爆炸事故进行案例分析,最终结果显示:粉丝人数、事件微博数、被转发数以及被评论数是传播主体影响力的关键要素,主导着传播主体的影响力度,为政府深入了解传播主体影响力差异,进而有效引导煤矿事故微博舆情具有借鉴意义。Based on the function of the Weibo platform,the influence index system of the communication subject was constructed,and the correlation analysis was carried out by using the gray correlation analysis method,and the case analysis of the 12.3 Chifeng coal mine explosion accident was carried out.The final result showed that the number of fans,events, posts,and comments were the key elements of the influence of the main body of the communication,which dominated the impact of the main body of the communication.It is of great significance for the government to understand the differences in the influence of the main body of the communication and effectively guide Weibo public opinion of coal mine accidents.

关 键 词：网络舆情 灰色关联分析法 传播主体 影响力指标 

分 类 号：F426.21[经济管理—产业经济]