新零售时代电子商务推动农产品流通体系转型升级的机理研究及实施路径  

Mechanism Research and Implementation Path of E-commerce Promoting the Transformation and Upgrading of Agricultural Products Circulation System in the New Retail Era

作　　者：马晨 王东阳[1,3] Ma Chen;Wang Dongyang(Institute of Agricultural Economics and Development,Chinese Academy of Agricultural Sciences, Beijing 100081,China;Beijing Research Centre for Information Technology in Agriculture,Beijing 100097,China;Institute of Food and Nutrition Development,Ministry of Agriculture,Beijing 100081,China)

机构地区：[1]中国农业科学院农业经济与发展研究所,北京100081 [2]北京农业信息技术研究中心,北京100097 [3]农业部食物与营养发展研究所,北京100081

出　　处：《科技管理研究》2019年第1期197-204,共8页Science and Technology Management Research

基　　金：北京市自然科学基金项目"互联网环境下北京现代农业服务业创新模式研究"(9162006);北京市社会科学基金重点项目"新型城镇化进程中北京农村信息服务保障与共享机制研究"(17XCA002);中国工程院咨询课题"‘互联网+农业生产性服务业’发展战略研究"(2018-ZD-02-04-03)

摘　　要：分析我国农产品流通的发展现状、模式和瓶颈,目前我国农产品流通不仅存在着进出壁垒高、流通效率低、技术水平落后等内在动力方面的问题,还受到信息技术高速发展、消费者个性化需求不断提高等外在动力的影响,这两大方面共同驱动着传统农产品流通产业转型升级。分别从技术的创新与扩散、资本的集中与输出构建分析模型,深入分析新零售时代电子商务推动传统农产品流通转型升级的作用机理,提出应当充分利用大数据资源实现精准化服务,不断完善相关标准和法规,推动新时代农产品流通的规范化、标准化管理,在此基础上拓宽高价值的农产品流通渠道。This paper analyzes the current situation, mode and bottleneck of agricultural products circulation in China. At present, there are not only some problems in the circulation of agricultural products, such as high barriers to entry and exit, low circulation efficiency, backward technical level, etc, it is also influenced by the rapid development of information technology and the increasing demand of consumers, these two aspects together drive the transformation and upgrading of traditional agricultural products circulation industry. This paper builds an analytical model from the innovation and diffusion of technology, concentration and output of capital, analyzes the mechanism of electronic commerce promoting the traditional agricultural product circulation transformation and upgrading in the new retail era. The paper proposes that, we should make full use of big data’s resources to realize precision service, improve the relevant standards and regulations, promote the standardization and standardization management of agricultural products circulation in the new era, and broaden the circulation channels of high value agricultural products on this basis.

关 键 词：新零售 电子商务 农产品流通 作用机理 实施路径 

分 类 号：F303.2[经济管理—产业经济] G301[文化科学]