文化产品消费国外研究述评  

A Review of Foreign Studies on the Consumption of Cultural Products

作　　者：罗小艺 李凤亮[1] Luo Xiaoyi;Li Fengliang

机构地区：[1]深圳大学

出　　处：《中国文化产业评论》2018年第1期299-319,共21页Commentary on Cultural Industry in China

摘　　要：文化产品消费既拉动生产,是文化产品盈利的最终阶段;又推动下一阶段的生产,是文化产品创新的创意提供方。对文化产品(消费)特殊性的界定和研究是文化经济学的核心议题,也是探索文化产品消费理论的基础。那么,文化产品消费有何特殊?换言之,应在多大程度上将文化产品消费从一般产品消费中区分出来?国外文献主要从影响因素、特性、理论探索三方面对文化产品消费进行了研究。与一般产品相比,个人文化产品消费决策更多受到社会人口学因素和社会因素影响;文化产品消费具有边际效用递增、网络外部性、偏好累积等特点;对文化产品消费一般理论的探索处于初级阶段,相关理论主要将个人消费经历和社会影响等因素纳入分析框架。分析国外相关研究可为我国学者提供研究方法和问题上的视角,有利于探索符合我国特色的文化产品消费理论。"Should cultural goods be treated differently?" or "To what extent should cultural goods be separated from normal commercial products?" is one of the main questions that cultural economists have been worked on. This work reviews related foreign studies to figure out the characteristics of cultural goods consumption. In general, existing literature has explored the determinants, features, as well as theories of consumption of cultural goods. Compared to normal commercial products, individual consumption choices of cultural goods are more likely to be affected by demographic and social determinants,such as education and expert reviews. The consumption of cultural goods show features including increasing marginalutility, network externality, and preference accumulation. Moreover, related theories, i. e., consumption experience, cultivation of taste, habit formation, learning-by-consuming, rational addiction, superstars, and fashion and fads are presented.

关 键 词：文化产品 文化产品消费 文化经济学 综述 

分 类 号：G114[文化科学]