基于社会化媒体的适应性信息分享影响因素研究  

Research on Influencing Factors of Adaptive Information Sharing Based on Social Media

作　　者：兰雪[1] 曹锦丹[1] 王柏森 邹男男 Lan Xue;Cao Jindan;Wang Baisen;Zou Nannan

机构地区：[1]吉林大学公共卫生学院

出　　处：《图书馆学研究》2018年第24期79-82,91,共5页Research on Library Science

摘　　要：对社会化媒体中用户的适应性信息分享影响因素进行分析和实证研究,为促进用户分享行为质量以及提高图书馆社会化媒体应用提供一定的科学依据。构建适应性信息分享意愿和行为问卷,采用问卷调查的形式对301名被试者展开调查,对采集的数据进行数理统计分析。用户的适应性信息分享行为水平为一般,影响适应性信息分享行为的主要因素为偏好、动机、益处、强制性。The paper made an empirical analysis of the influencing factors of the user’s adaptive information sharing in social media,in order to provide a certain scientific basis for promoting the quality of user’s sharing behavior and improving the application of social media in library.A questionnaire of adaptive information sharing willingness and behavior was constructed,301 participants were investigated.The collected data were analyzed by using mathematical statistic analysis.The level of user’s adaptive information sharing behavior is general.Preference,motivation,benefit,and compulsion are the main factors which affect the adaptive information sharing behavior.

关 键 词：信息分享 影响因素 社会化媒体 适应性 

分 类 号：G252[文化科学—图书馆学]