多主体视角下移动社交网络舆论危机信息传播机理研究  

The Propagation Mechanism of Crisis Information in Mobile Social Network under Multi-agent Perspective

作　　者：魏玲[1] 郭新朋[1] WEI Ling;GUO Xin-peng(School of Management,Harbin University of Science and Technology,Harbin 150040,China)

机构地区：[1]哈尔滨理工大学管理学院

出　　处：《情报科学》2019年第1期141-147,共7页Information Science

基　　金：黑龙江省哲学社会科学研究规划项目“大数据时代移动社交平台的网络舆论导向机制研究”(16GLD02)

摘　　要：【目的/意义】为实现网络舆论危机信息传播有效分析与控制,在移动社交网络环境下为危机处理提供参考。【方法/过程】本文利用蝴蝶效应与六度分割理论对传播模式与传播路径进行分析,基于SIR模型提出了SECIRP-D/P危机信息传播模型,通过主体属性确定传播过程参与者之间的转化率。【结果/结论】通过均衡值、传播率及主体属性对传播效果影响的仿真实验,验证了传播模型的有效性与科学性,结果表明多主体视角下新模型能够准确分析与描述网络舆论危机信息传播过程。【Purpose/significance】To realize the effectivel analysis and control of network public opinion crisis information dissemination and provide reference for the crisis management under the mobile social network environment.【Method/process】This paper uses the butterfly effect theory and six-degree partition theory to analyze the mode and path of crisis information propagation.The crisis information propagation model SECIRP-D/P is proposed based on the model of SIR,and through the multi-agent attributes to determine the conversion rate between participants in the propagation process.【Result/conclusion】Through equilibrium value,propagation rate and subject attribute to simulate experiments on the propagation effect,the effectiveness and scientificalness of the propagation model are verified.The results show that the new model can accurately analyze and describe the process of crisis information propagation under the multi-agent perspective.

关 键 词：多主体 移动社交网络 危机信息传播 模型仿真 

分 类 号：G206.3[文化科学—传播学]